Reach readers who choose where they spend.

People who choose where they spend

Our readers span three regions: the American South (Charleston, the Lowcountry, the Gulf Coast), the west of Ireland (Connemara, Galway, Mayo, Clare), and the south coast of England (Hampshire, the Solent, London). They skew towards educated, affluent adults aged 30–65 with strong interests in food provenance, outdoor pursuits, literary culture, heritage travel, and conservation.

Editorial pillars: Agenda, Afield, Library, Living, and Provisions.

Fieldwork programmes: Bog Bia, Bradán & Brehon, Field School, Hot School Meals, Salmon School, Seaweed Studio, and Apprenticeships.

All rates are quoted in US dollars, British pounds, and euro. Rates are valid through 31 December 2026 and are subject to availability.

Brand alignment. Fisher & Farmer reserves the right to decline any advertising that conflicts with our editorial values, our readers’ interests, or our pursuit of B Corp certification. We do not accept advertising for tobacco, fossil fuel companies, industrial aquaculture, fast fashion, or ultra-processed food brands.

Labelling. All advertising is clearly labelled. Banner placements carry the word “Advertisement.” Mid-Article Cards are labelled “Supported by.” Presented By integrations are identified as sponsored content.

Creative approval. All creative assets are subject to editorial review before publication.

Cancellation. Monthly bookings may be cancelled with 14 days’ written notice. Presented By commitments are non-cancellable once the series or event has been announced.

Reporting. Advertisers receive a performance summary at the end of each booking period, including impressions, click-throughs, and newsletter open rates where applicable.

Payment. Invoiced in advance. Payment due within 14 days. We accept bank transfer (USD, GBP, EUR) and card payment via Stripe.

A simple equation with real impact

Every advertising dollar does two things: it reaches an engaged audience of people who care about food, farming, and provenance — and it directly funds the Minnow Rewards programme, which credits 10% of every qualifying card transaction back to the member’s Minnow card.

Bigger businesses aren’t the problem. Disconnection is.

The businesses that advertise with Fisher & Farmer are not the adversary of the small ones on our Minnow network. They are often the same people — at a different stage, or a different scale. A regional grocer. A heritage food brand. A hospitality group with roots in the community it serves.

What these businesses share with our Minnow partners is something more important than size: they care about where food comes from, how it reaches people, and what kind of economy they’re building.

The point is not to punish scale. The point is to make scale useful — to take the reach and resources of larger businesses and direct them back toward the independent ones that define a place.

When you advertise with us, your brand isn’t just seen by our readers. It’s actively funding the credits that go back on their Minnow cards every time they shop at a partner business. Your logo appears alongside a tangible act of community investment.

Start at any level. Scale when it works.

Every tier includes placement across fisherandfarmer.com and our newsletter, plus a published impact statement showing exactly how much your spend returned to the community.

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Minnow Rewards is currently in development. Advertising tiers and community impact figures reflect intended design based on a 20% ad-to-volume ratio and 10% card credit rate. Impact statements will be published once the programme is live. Fisher & Farmer reserves the right to adjust tier pricing and placement details. All advertising is subject to editorial guidelines.